Blog

All about our people, achievements, campaigns and everything else we can't wait to show you.

Blog - Belgrade, 10 August 2023
Why is it important to try to open up to other people's experiences?
Blog - Belgrade, 10 August 2023
Castore and FCB London in the "Summer of Sport" campaign
Blog - Belgrade, 10 August 2023
Has the whole world been hit by a pink explosion - Barbie and Oppenheimer?
Blog - Belgrade, 10 August 2023
Threads - a new threat to Twitter
Blog - Belgrade, 19 April 2023
Will TikTok be banned in USA?
Blog - Belgrade, 19 April 2023
Chat GPT is a bug in advertising's ear
Blog - Belgrade, 19 April 2023
LET'S TALK ABOUT PERSONAL HYGIENE ‒ FCB CHICAGO AND COTTONELLE ARE BREAKING TABOOS
Blog - Belgrade, 19 April 2023
IS HATING THE RICH BECOMING A TREND ON TIKTOK?
Blog - Belgrade, 03 March 2023
Do you speak Gen Z language?
Blog - Belgrade, 03 March 2023
Toxic beauty standards on social media
Blog - Belgrade, 03 March 2023
FCB Inferno Says "Don't Wipe Your Bogey With Your Sleeves"
Blog - Belgrade, 03 March 2023
LET'S START LOVE FROM THE BEGINNING ‒ EXTREME INTIMO CASE
Blog - Belgrade, 03 March 2023
Super Bowl touchdown commercials
Blog - Belgrade, 23 December 2022
HOW (UN)SUSTAINABLE IS THE HOLIDAY SEASON?
Blog - Belgrade, 23 December 2022
HAPPINESS SAIGON INTERACTIVE BILLBOARD AND FREE BEER
Blog - Belgrade, 23 December 2022
Can you blame the production company for everything?
Blog - Belgrade, 23 December 2022
FCB Canada helps employing people with Down syndrome
Blog - Belgrade, 18 October 2022
THE DIGITAL GENDER GAP: ARE WOMEN LAGGING BEHIND IN THE DIGITAL WORLD?
Blog - Belgrade, 18 October 2022
FCB AOTEAROA IS USING THE TIKTOK TREND TO ENCOURAGE THE YOUTH TO VOTE
Blog - Belgrade, 18 October 2022
HOW CAN YOU PROFIT AS A BRAND DURING WORLD CUP?
Blog - Belgrade, 18 October 2022
SHOULD WE USE THE INTERNET TO SAVE THE WORLD?
Blog - Belgrade, 29 August 2022
WHAT CAN YOU DO TO SOLVE OTHER PEOPLE'S MENTAL PROBLEMS?
Blog - Belgrade, 29 August 2022
Why are Instagram's attempts to become TikTok failing?
Blog - Belgrade, 29 August 2022
FCB INFERNO INSPIRES PEOPLE WITH LONG-TERM HEALTH CONDITIONS TO BE MORE ACTIVE
Blog - Belgrade, 29 August 2022
What does it take to be popular on different social networks?
Blog - Belgrade, 01 July 2022
LOVE LETTER TO TIKTOK
Blog - Belgrade, 01 July 2022
The historic success of the FCB network in Cannes 2022
Blog - Belgrade, 01 July 2022
WHAT CAN WE TURN A RAINBOW INTO?
Blog - Belgrade, 01 July 2022
If you could choose, what would you choose instead of marketing?
Blog - Belgrade, 11 May 2022
Sex sells or Sex kills?
Blog - Belgrade, 11 May 2022
FCB Inferno and dyslexic thinking as a LinkedIn skill
Blog - Belgrade, 11 May 2022
FCB Inferno and a campaign that says ENOUGH to violence against women and girls
Blog - Belgrade, 11 May 2022
Why is (still) the right time to create reels?
Blog - Belgrade, 11 March 2022
What can we do to save the world?
Blog - Belgrade, 11 March 2022
ETHICS IN MARKETING – why do we need to be honest
Blog - Belgrade, 11 March 2022
How to treat yourself?
Blog - Belgrade, 11 March 2022
What is the secret of healthy viral content on social networks?
Blog - Belgrade, 11 March 2022
FCB Chicago helps you get rid of the garbage
Blog - Belgrade, 01 February 2022
How did the FCB branch in Vietnam help delivery drivers?
Blog - Belgrade, 01 February 2022
Content trends to look out for
Blog - Belgrade, 01 February 2022
Why should we stop talking about attention span getting shorter?
Blog - Belgrade, 27 January 2022
Extreme Intimo case – what (not) to do when a campaign goes wrong?
Blog - Belgrade, 28 December 2021
Why shouldn't we forget that we work with people and not with numbers?
Blog - Belgrade, 28 December 2021
FCB Canada and a touching love story in the age of the pandemic
Blog - Belgrade, 28 December 2021
FCB New Zealand fights against impulsive shopping!
Blog - Belgrade, 28 December 2021
What is woke-washing in marketing?
Blog - Belgrade, 24 November 2021
Lush Cosmetics is leaving social media
Blog - Belgrade, 24 November 2021
FCB Inferno and the Premier League fighting against racism
Blog - Belgrade, 24 November 2021
FCB Inferno reminds you to start exercising again
Blog - Belgrade, 24 November 2021
What is popular on TikTok?
Blog - Belgrade, 28 October 2021
Popular content and how to make hype on social networks?
Blog - Belgrade, 28 October 2021
Comparative advertising – who has a positive reaction?
Blog - Belgrade, 28 October 2021
FCB in the fight against hidden sugars
Blog - Belgrade, 28 October 2021
FCB Inferno supports young artists
Blog - Belgrade, 28 September 2021
The mass doesn't like the mass – why should marketing campaigns appeal to introverts?
Blog - Belgrade, 28 September 2021
AR advertising: Do cookies go into oblivion?
Blog - Belgrade, 28 September 2021
FCB Montreal says: "Sharing isn’t always caring!"
Blog - Belgrade, 28 September 2021
FCB Brazil and Brastemp against pure excuses
Blog - Belgrade, 16 August 2021
What can we learn on YouTube?
Blog - Belgrade, 16 August 2021
New TikTok monetization channel
Blog - Belgrade, 16 August 2021
Why do we choose to be beautiful?
Blog - Belgrade, 16 August 2021
FCB New York and FCB Inferno create a refreshingly simple advertisement
Blog - Belgrade, 28 June 2021
FCB IS NETWORK OF THE YEAR AT CANNES LIONS 2020/2021
Blog - Belgrade, 16 June 2021
Revolutionary solution – from now on, men can also do the laundry!
Blog - Belgrade, 16 June 2021
FCB on a planet-saving mission
Blog - Belgrade, 16 June 2021
Should we like other's good campaigns?
Blog - Belgrade, 16 June 2021
FCB Manila against “hellish banking”
Blog - Belgrade, 21 May 2021
A new era of data science in the FCB network!
Blog - Belgrade, 21 May 2021
FCB New Zealand and the justified undressing of the New Zealand rugby team
Blog - Belgrade, 21 May 2021
FCB/SIX launches new campaign – "Imagine What Home Could Be"
Blog - Belgrade, 21 May 2021
The FCB network won first place for promoting good cause campaigns
Blog - Belgrade, 21 May 2021
FCB New York and Marvel created a comic about the fight against electronic cigarettes
Blog - Belgrade, 19 April 2021
FCB Health and Solar Distancing - Can We Ever Be Far Enough?
Blog - Belgrade, 19 April 2021
FCB Canada - How Much Does Fitness Help People with Down Syndrome?
Blog - Belgrade, 19 April 2021
Looking for a CSR idea - you're at the right place!
Blog - Belgrade, 19 April 2021
IF YOU ARE ON SOCIAL NETWORKS, BE SOCIAL!
Blog - Belgrade, 19 March 2021
Why do we need body positive influencers?
Blog - Belgrade, 19 March 2021
FCB Health sends a message: "Think twice before you type"
Blog - Belgrade, 19 March 2021
Digital violence and its impact
Blog - Belgrade, 19 March 2021
To hashtag or not to hashtag, that is the question!
Blog - Belgrade, 09 February 2021
FCB and Canon - innovations for all photography lovers
Blog - Belgrade, 09 February 2021
Marketing and sexism – what can we do?
Blog - Belgrade, 09 February 2021
FCB Israel and Instagram on a life-saving mission
Blog - Belgrade, 28 January 2021
Why shouldn’t you sit still and watch the memes pass by?
Blog - Belgrade, 04 January 2021
Who is irritated by strong CSR?
Blog - Belgrade, 04 January 2021
FCB inferno and The Big Issue - let's not forget anyone
Blog - Belgrade, 04 January 2021
FCB New York continues a great campaign against tobacco smoke
Blog - Belgrade, 29 December 2020
End of the year in great style - two UEPS awards for FCB Afirma!
Blog - Belgrade, 15 December 2020
FCB JOBURG REVEALS TO US WHAT THE LUXURY OF FREEDOM REALLY LOOKS LIKE
Blog - Belgrade, 15 December 2020
BLACK FRIDAY AND ONLINE SHOPPING - WHAT HAVE WE LEARNED THIS YEAR?
Blog - Belgrade, 15 December 2020
HOW IS KOREA CONQUERING THE WORLD?
Blog - Belgrade, 08 December 2020
ADWEEK DECLARED FCB GLOBAL AGENCY OF THE YEAR
Blog - Belgrade, 16 November 2020
SCENT MARKETING - WHY DO WE NOT USE THE MOST POWERFUL TOOL FOR CREATING EMOTIONS AND MEMORIES?
Blog - Belgrade, 16 November 2020
Influencer marketing and the US election - how much the promotion on social media affects the final results
Blog - Belgrade, 16 November 2020
What a month for Instagram? Wonderful month.
Blog - Belgrade, 16 November 2020
Disney's Christmas commercial will make you cry in 3 minutes!
Blog - Belgrade, 22 October 2020
We're 25 – fuck we're (b)old
Blog - Belgrade, 16 October 2020
What happens in the human brain when a recognizable logo changes its color?
Blog - Belgrade, 16 October 2020
Instagram Messaging – just in time for the business profiles
Blog - Belgrade, 16 October 2020
How to build an active community on social networks?
Blog - Belgrade, 16 September 2020
INFLUENCE OR CONFLUENCE?
Blog - Belgrade, 14 September 2020
Will Generation Z like this?
Blog - Belgrade, 14 September 2020
How have McMillions shook up the public?
Blog - Belgrade, 14 September 2020
FCB NEW YORK FIGHTING DANGEROUS TEEN HABIT
Blog - Belgrade, 11 August 2020
FCB / SIX shows why you should not play with sex
Blog - Belgrade, 11 August 2020
Teens for Teens and the FCB Health Network
Blog - Belgrade, 11 August 2020
Instagram Reels - will TikTok be forgotten?
Blog - Belgrade, 11 August 2020
What connects Happiness, Tuborg and sharks?
Blog - Belgrade, 10 July 2020
The perfect music video for the post-corona period?
Blog - Belgrade, 10 July 2020
Influencers in the time of coronavirus
Blog - Belgrade, 10 July 2020
FCB support for small business
Blog - Belgrade, 10 July 2020
FCB Inferno & Pura: What would babies say if they could talk?!
Blog - Belgrade, 17 June 2020
CAN HUGE BRANDS REALLY MAKE A CHANGE BY EXPRESSING SOLIDARITY AFTER THE DEATH OF GEORGE FLOYD?
Blog - Belgrade, 16 June 2020
Does a pandemic mask environmental problems?
Blog - Belgrade, 16 June 2020
TikTok - Make your day make your brand
Blog - Belgrade, 16 June 2020
ANOTHER FORUM OF COMMUNICATION LEADERS - IZAZOV 2020
Blog - Belgrade, 18 May 2020
What did we learn during quarantine about We are in this together marketing messages?
Blog - Belgrade, 18 May 2020
Logo in the time of coronavirus
Blog - Belgrade, 18 May 2020
Support small business
Blog - Belgrade, 18 May 2020
Are you a facetoucher? Yes? Hands down!
Blog - Belgrade, 07 April 2020
How will the pandemic affect advertising?
Blog - Belgrade, 03 April 2020
Join the movement with FCB Inferno
Blog - Belgrade, 03 April 2020
MEDIA CAMPAIGN SUPPORT - TOGETHER WE LEARN HOW TO SUPPORT THE YOUNGEST ONES IN THE RIGHT WAY
Blog - Belgrade, 03 April 2020
WORKING FROM HOME- WHAT CAN WE REALLY DO ALONE?
Blog - Belgrade, 11 March 2020
FCB CANADA REMINDS US THAT WOMEN CAN BE GREAT WITH MONEY (IF WE GIVE THEM A CHANCE)
Blog - Belgrade, 10 March 2020
How to enable a successful brand and influencer collaboration?
Blog - Belgrade, 05 March 2020
FCB New Zealand campaign says Kia ora * and welcomes electric fuels
Blog - Belgrade, 04 March 2020
CAN THE MARKETING CAMPAIGN REALLY CHANGE THE WAY OF THINKING?
Blog - Belgrade, 11 February 2020
His marketing Majesty- Pinterest
Blog - Belgrade, 11 February 2020
FCB New York and Jimmy Fallon promote exercise
Blog - Belgrade, 10 February 2020
The marketing magic of the Oscars or how trends parasitize on a great movie
Blog - Belgrade, 10 February 2020
5 Most Interesting Super Bowl Commercials for 2020
Blog - Belgrade, 15 January 2020
Facebook story - a new playground for more than half of advertisers on this social network
Blog - Belgrade, 13 January 2020
FCB Kuala Lumpur shows that progress requires a soul
Blog - Belgrade, 13 January 2020
Interview with: Božidar Cvetković, UEPS jury member: technology is like fire: great assistant but dangerous master
Blog - Belgrade, 25 December 2019
How We Accepted the UEPS Award for the Acceptance Campaign
Blog - Belgrade, 11 December 2019
New Year's Eve Office Party Ideas
Blog - Belgrade, 11 December 2019
A Year of the TikTok - How safe the users of this social network really are?
Blog - Belgrade, 04 December 2019
FCB Canada shows what it means to travel like a Canadian (and do a good casting)
Blog - Belgrade, 03 December 2019
FCB AFIRMA AND THE METROPOLITAN UNIVERSITY TOGETHER IN THE AFFIRMATION OF YOUNG CREATIVE FORCES
Blog - Belgrade, 19 November 2019
Acceptance Media Campaign - we learn how to embrace diversity from kids
Blog - Belgrade, 13 November 2019
The successful “This Girl Can” campaign from the FCB gets its sequel
Blog - Belgrade, 12 November 2019
“Always” be Politically Correct
Blog - Belgrade, 06 November 2019
FCB success program - a good leader is not born, a good leader is created
Blog - Belgrade, 25 October 2019
YouTube drama and free PR - when does it really pay off?
Blog - Belgrade, 10 October 2019
Vacation notes of a copywriter - small marketing tricks of “ordinary mortals”
Blog - Belgrade, 09 October 2019
Burger King and McDonald’s united for the greater good
Blog - Belgrade, 09 October 2019
How to become and remain a good travel blogger
Blog - Belgrade, 04 October 2019
How are our preparations for the UEPS Annual Awards going?
Blog - Belgrade, 12 September 2019
6 Rules to Making Inspiring Creative, Learned From Great Clients
Blog - Belgrade, 12 September 2019
CHATBOTS – A new marketing trend?
Blog - Belgrade, 11 September 2019
Cadbury promotes diversity in India
Blog - Belgrade, 11 September 2019
The magical anti-fake in marketing
Blog - Belgrade, 15 August 2019
An instructive FCB Montreal campaign
Blog - Belgrade, 12 August 2019
The Strength of Digital Marketing in Politics - What to Expect in 2020.
Blog - Belgrade, 12 August 2019
False Advertising on Instagram
Blog - Belgrade, 12 August 2019
Newsjacking - the art of finding the right moment
Blog - Belgrade, 22 July 2019
President of FCB RED named the Advertising Woman of the Year
Blog - Belgrade, 16 July 2019
Signed Cooperation Agreement on the project "Inclusive Early Childhood Education and Care" with the Ministry of Education, Science and Technological Development
Blog - Belgrade, 08 July 2019
UEPS interview with Dejan Nedic
Blog - Belgrade, 28 June 2019
Support comes from FCB Afirma!
Blog - Belgrade, 24 June 2019
FCB takes Cannes
Blog - Belgrade, 19 June 2019
Are data the new capital?
Blog - Belgrade, 14 June 2019
This year’s New York festival granted the best advertisers
Blog - Belgrade, 14 June 2019
Reaching knowledge and victory through games
Blog - Belgrade, 21 May 2019
FCB Afirma continues its mission for supporting the youth
Blog - Belgrade, 20 May 2019
What should marketing experts know about generation Z?
Blog - Belgrade, 20 May 2019
Marketing phenomenon known as the “Game of Thrones”
Blog - Belgrade, 07 May 2019
FCB network receives important recognition
Blog - Belgrade, 23 April 2019
FCB Afirma supports young lions
Blog - Belgrade, 17 April 2019
The winners of the “Protection for Everyone“ competition announced
Blog - Belgrade, 17 April 2019
How did we create a project that helps kids stay safe on the internet?
Blog - Belgrade, 12 April 2019
FCB New York has launched "One Leaves", a video game inspired by the horrors of smoking addiction
Blog - Belgrade, 14 March 2019
Did you know there is a chance for kids to learn and play at the same time?
Blog - Belgrade, 13 March 2019
Quality financial reporting - condition for smart decisions!
Blog - Belgrade, 13 March 2019
Do you really know what can your kids see on the internet?
Blog - Belgrade, 13 March 2019
FCB Chicago campaign for taking care of “those” body parts
Blog - Belgrade, 01 February 2019
Risky logo change
Blog - Belgrade, 31 January 2019
Lion Fight for Cannes
Blog - Belgrade, 30 January 2019
Dejan Nedic, CEO of FCB Afirma is a member of Grand jury in New York Festivals Advertising Awards
Blog - Belgrade, 22 January 2019
Helping Schools in Raising Awareness of the Importance of Sun Protection
Blog - Belgrade, 11 January 2019
DO YOU WANT TO LIVE LIKE A LORD? LORDS OFFERS A SOLUTION!
Blog - Belgrade, 10 January 2019
Magical 2018 FCB Year
Blog - Belgrade, 12 December 2018
FCB group has launched its campaign on a completely new medium
Blog - Belgrade, 11 December 2018
FCB New Zealand landed an exquisite campaign against testicular cancer
Blog - Belgrade, 18 April 2018
IS SEXISM IN THE EYE OF THE BEHOLDER?
Blog - Belgrade, 05 April 2018
CLOSE ENCOUNTERS OF THE TRADITIONAL KIND (MODERN MARKETING EDITION)
Blog - Belgrade, 23 March 2018
FCB CHICAGO AND GETTY IMAGES – CAN A MARKETING CAMPAIGN CHANGE THE WORLD?
Blog - Belgrade, 06 March 2018
FCB TORONTO GETS AN AWARD FOR THE UNUSUAL COMMERCIAL IN THE FIELD OF TOURISM
Blog - Belgrade, 05 March 2018
MILLENNIALS ARE LEAVING DIGITAL, THEY NOW REACT TO BILLBOARDS!
Blog - Belgrade, 05 March 2018
Digitalni asistenti i "Smat Police" menjaju budućnost advertajzinga
Blog - Belgrade, 05 March 2018
FENG SHUI INDEX FORECASTS: IN 2018 INVEST INTO PHARMACEUTICS
Blog - Belgrade, 15 November 2017
FCB Ulka and Times of India are changing the 400 years old tradition
Blog - Belgrade, 06 November 2017
FCB AFIRMA WINS KAKTUS IN INDIVIDUAL WORKS – PRINT CATEGORY
Blog - Belgrade, 30 October 2017
FCB Launches Campaign with 1440 Commercials!
Blog - Belgrade, 13 January 2017
BATTLE FOR KNOWLEDGE: Let’s equip elementary schools with robotic equipment
Blog - Belgrade, 27 December 2016
UEPS: GRAND PRIX FOR FCB AFIRMA AGENCY
Blog - Belgrade, 26 September 2016
TWO REGIONAL AWARDS FOR FCB
Blog - Belgrade, 02 July 2016
NEIGHBORS’ DAY – FCB AFIRMA’S CAMPAIGN FOR GRAND COFFEE
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Belgrade
Cara Dušana 42
Serbia
T +381 11 3284 620
office@fcbafirma.rs

Zagreb
Ulica Palinovečka 19g
Croatia
office@fcbzagreb.hr

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